What are some of the ways mobile phones have shifted the way we consume media? - continue reading to discover more.
Over the last few years, with the growth of digital content, the way in which individuals consume content has changed significantly. For many years, conventional television was the primary source of family entertainment for many people. However, since the development of internet streaming platforms, many viewers are turning away from scheduled tv, particularly among younger individuals. Rather, worldwide media content analysis reveals that more individuals are purchasing subscriptions to streaming services, which strongly evidences the switch in audience consumption practices. These services are popular for permitting individuals to watch the programs and movies they want, any time they feel like it. Those associated with the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would identify the appeal of streaming services as a prominent media consumption here habit among audiences today. These changes show the move towards user-controlled viewing preferences in the marketplace.
In the current digital age, mobile phones have come to be one of the most common devices that people are using to view videos and gain access to media. Nowadays, many social media platforms are providing limitless feeds of brief, successive videos, that are growing in popularity among smart device users. In fact, statistics show that that globally, mobile content viewing is on the rise, showing that short form content is one of the fastest growing media trends right now. These platforms enable users to see a series of personalised material and react instantly, making these videos a lot more appealing and addictive than standard television. Short form videos are also being used more often for news and academic purposes, not just for home entertainment. Consequently, this pattern is changing the way people are proactively looking for and counting on to get knowledge, in a much faster, shorter and more visual format.
With constant shifts and developments in the digital landscape, what are the current trends in media? Well, together with the increase of internet streaming platforms and short form video content, the method by which people are getting their updates is also evolving. Individuals are increasingly turning towards online news sources, rather than viewing television, to find out about present worldly affairs. Nevertheless, simultaneously, due to a constant circulation of information, individuals are coming to be overwhelmed by huge quantities of content. In reaction to this, news groups are re-engaging audiences by making short form content that is more clear and easier to navigate. These days it is common to find news channels that have large followings on social media websites. This trend can be validated by the CEO of the fund that owns Euronews, for instance. Using this technique has been very important for providing people with dependable and verified news sources, in a format they can easily follow.